Our investment process begins with the careful screening of approximately 10,000 equity securities. We assess a security's attractiveness by evaluating numerous fundamental characteristics such as P/E ratios, Free Cash Flow generated, riskiness, and market to book value. We then determine the effect that the current macro economic environment may have on the equity security and its respective industry/sector. The appropriate asset allocation is determined and the portfolio is constructed and designed. We carefully monitor the portfolio and determine whether or not to sell equities based on their over or under-performance as well as their riskiness in relation to the entire portfolio.